Brand Development

Rebecca from Black Chalk Wine approached me after previously working with me in her former position at Mentzendorff & Co Ltd. Her new company was young, with an existing (partially-handrawn) logo that lacked flexibility, and a website that did not reflect their dynamism. I was commissioned to develop their existing branding by refreshing the logo and creating comprehensive brand guidelines and templates for their marketing and events team.

Drawing upon the marketing strategy report and my own visit to the vineyard, I analysed the brand values, purpose and positioning and devised a new creative direction for Black Chalk, called ‘Rooted in Reality’, a reference to the down-to-earth personality of the company and the founder’s desire to show the behind the scenes truth of English wine-making.

I refreshed the logo, redrawing it and creating a vector alternative that could be used at larger scales; created guidelines and a suite of stationery and document templates; redesigned the website (which was then implemented by the existing developer); created banners, event stands, tasting cards, a trade wallet and advised on merchandise.

[Events visuals are still in progress]

Website

I developed Black Chalk’s branding further by adding a warm brick colour to the website, using a monospace font for a contemporary feel, and textured imagery to bring a sense of place and a ‘Rooted in Reality’ grittiness to the visuals.

This was a distinct departure from the previous iteration of the website, which had a more traditional, refined and elegant look that did not communicate the raw, dynamic and youthful essence of the brand’s identity.